Example: Koios Website (100 Users)
Example: Tulsa Public Library
(servicepop=640K, yellow=7%)
Example: Oak Park (IL) Public Library
(servicepop=52K)
Example: Champaign (IL) Public Library
(servicepop=90K)
Example: EveryLibrary Institute
(national)
Running Google Ads
Once you have your Ad Grant, you can create a new Google Ads account and start running ads.
The Google Ads interface is a big, messy application, meant to give advertisers many options for how,
when, and where, their ads will be displayed. It may help to remember it is designed for people who
are paying real money for each click.
- Promote individual programs and services
- Schedule campaigns
- Bidding strategy -- Ad Grant maximum bid is $2
- Set location targeting per campaign
- Fine control for professionals, auto-defaults for busy staff
- View performance
Ad Campaign Structure
- Campaign
- Adgroup
- List of keywords
- List of ads