Understanding Your Website
and Prioritizing Improvements
Peter Velikonja, Head of Research, Koios LLC
Maggie Carson, Strategy, Koios LLC
www.koios.co | peter (at) koios.co | maggie (at) koios.co
VLA Conference October 2022
Libraries know their websites are a primary form of engagement with their community. A website is an investment, which asks for continual improvement. Many helpful online guides outline steps to improve a website, but, without context, it can be hard to know which steps matter most. This presentation cracks open some website mysteries, filling in details on website analytics, performance, and SEO.
- What is Improvement?
Being a Really Useful Engine
- Classifying Suggestions
- Finding Suggestions
- US Small Business Administration
fresh content (remove past events)
call to action
contact info prominent
images and video
current design (fashion)
works on a phone (mobile responsive)
Use white space
Optimize your page speed
Use attractive calls to action
Use hyperlink differentiation
Segment key information with bullet points
Use images (wisely)
Include well-designed and written headlines
Keep your website pages consistent
Catch your 404s
Be responsive and mobile-friendly
Understand your users
Use responsive design
Speed up your page
Generate high-quality content
Integrate social proof
Use call-to-action interaction
Use graphics and images well
Optimize your homepage
Use white space effectively
Keep the design simple, fresh and unique
Consider that your visitors might be visiting from laptops, tablets and mobile phones
Showcase your products and services
Consider site load times
Make your site easily accessibl
Organize your site to provide a great user experience
Content is critical
Remember search engine optimization (SEO)
Turn to creative crowdsourcing for your design and written content
- IT vendors:
- Design Failures
- Is a must-have
- -- also for internal links
- Site Speed
- Google uses Lighthouse to evaluate web pages (article)
- Lighthouse Example
- VA Libraries
- Works on a Phone
- Websites have size and shape, visits bring them to life.
- Website analytics tell you how many visits, and, to a degree, who visits.
- Website performance tells visitors (including Google) you care.
- Phone viability is an Equity issue.
- I'm not technical, and I don't have control of my library's website; what am I supposed to do with this information?
- I don't 'understand' my website any better after listening to you, did you actually tell me something that would help me do that?
- Why are you so dismissive of design (you called it 'fashion') do you feel it is unimportant?
- You talk big about phones. That's not a question.